BW is a leading supplier of innovative furniture and lighting solutions for today’s constantly evolving workplace. BW serves its clients with a network of the world’s foremost furniture brands supported by our state-of-the-art showroom
Visionaries 777 was given the task of developing an interactive sales & specifications tool to minimize the time spent doing renders. The task was to include an augmented reality tool to preview live designs and products within any environment. It also had to cater for over 500 unique products with different colours and shapes. And finally a virtual space interactive area, allowing creative minds to design interiors to scale with a variety of colours and textures.
The project has been a tremendous success and is being used my multiple architectural and design firms in Asia and Australia. As time evolves, more furniture pieces will be added and users will have more flexibility when meeting customers and fellow designers alike. Since its launch, Visionaries 777 has been approached by multiple furniture manufacturers exploring the possibility of digitalizing all their printed marketing material. This is order to be more sustainable, avoid logistical nightmares and better understand customer needs.
The latest update, includes a 360 view of BW’s Hong Kong office, with more offices and references to be added in the near future.